Purpose & Profits?
It's possible. And, I'm betting that if you've made it here you're probably some sort of thoughtful, ambitious, mission-driven Goldilocks on a journey to find a secret treasure trove of just-right tools to grow your hybrid model: capital that falls somewhere between extractive financing and concessionary investments, ways to show -- and tell -- the difference you make that's clearly not impact washing but also isn't overly-burdensome impact reporting. I get you, and I got you. ​​​​​​​​​
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There's no trophy for labouring on your own.​​​​​​
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Why not call a doula before the pain starts?
Describe your image
Describe your image
Modern Tender collaborates with funders, founders and institutions to build and grow tech for good ventures and funds that product returns on investment and measurable impact.
As comfortable in the boardroom as
the startup garage, and leveraging cross-sector experience that spans both, Founder Laurie Felker Jones brings 20 years of experience working with 800+ founders and global funds, mobilizing $40mm+ in funding across asset classes under her guidance.
If you’ve gone from 0–1,
I can help you go from 1–3.​
Build competence.
Gain confidence.
Outcomes that match your insights.
LFJ is often brought in to help people tell their stories, usually to raise money or get their first customers. But, often the substance doesn’t match the story. The horsepower doesn’t match the paint job. The product doesn’t match the packaging. You get the idea.
Ideas stick when where you are, where you want to go, and who you want to convert all mesh. Thankfully, she excels at identifying gaps and mismatches in narrative, strategy and execution, so your story reflects reality and reveals possibilities.
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LFJ’s gift is rapid pattern recognition; she can absorb a large amount of complex information quickly and connect dots that others might not immediately see. Not great for trying to get to sleep, ideal for supercharging ventures.​
This comes from how her brain is wired — so the good doctors say — allowing her to thrive in complexity, spot outliers, and synthesize big-picture insights before others do.
LFJ knows what you don’t know (but is willing to tell you).
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During the discovery phase, it’s not unusual to find that the thing she was brought in to help with will turn up related things that need attention. A conversation about marketing may reveal gaps in customer discovery which can improve go-to-market and marketing alignment. Similarly, when refining an investor pitch we may find that readdressing the financial model, unit economics, and even cultural beliefs can enhance our pitch process.​
With her X-Ray hearing (I promise that’s a thing), she can quickly diagnose critical pain points that, once remedied, yield aligned opportunities and authentic, effective opportunities.
Don’t cut your own hair.
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Even the most focused of founders can get quickly overwhelmed by needs beyond engineering and design.
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With the wisdom of a veteran and the energy of a recent grad, LFJ scouts ahead so you can stay focused on today.
RESULTS
MARKETS
$1mm+
Earned Media Secured in TV, Print, Digital in 50+ outlets in
English and Spanish
VENTURES
800+
Ventures advanced across sectors, portfolios & as the founder of Female Founders TX (acq. 2023)
CAPITAL
$40mm+
Raised & Advised in Impact Capital across asset classes: Philanthropy, PAC, Angel Investment, Venture Capital
